I wrote all this on Instagram but I realized it was a really long caption and not everyone loves reading long captions on IG so I decided to make a post out of it. Target audiences are the people you are talking to, the people you want to read your content and the people you know can relate to said content. Below is a description of my ideal target audience.
My target audience is basically me 5 years ago. Her name is Adaobi, she is 16 years old, smart, happy & she is about to take on the greatest challenge of her life, she is leaving her country to come to a new place so she can get an education & build her own path in life. She is afraid, excited, bold and looking forward to all the wonderful experiences she will encounter. She is beautiful but she has a lot of self esteem issues, she thinks every one around her is just a little bit more than she will ever be. She is naive and did not know about all the issues going on in the world, oppression, genocide, poverty, etc.
She knew the world was big & filled with unique people with unique experiences but she did not realize just how big or how unique people can really be. She is challenged everyday because of this. And now, she is looking around for direction and she stumbles onto a post on IG and it completely mirrors her experiences and just like that, she does not feel alone anymore, just like that she knows her worth, just like that, she is getting involved on campus & taking on leadership roles in social justice movements, just like that, she is reading more, learning more, loving more and she is grateful, grateful she stumbled onto that post on IG.
Are you a blogger? an influencer or just a person with a social media account? Tell me about your ideal target audience in the comments below.